Just before the Grammys last month, the Meltwater Group sent us an infographic showing Grammy nominees in three categories and the amount of online social buzz each nominee was getting in the weeks leading up to the awards.
My headline on that post was Tracking Social Interaction Informs Grammy Projections.
It was stretching it a bit to call them ”projections” though it was hard to keep from hypothesizing that the most talked-about nominees would be the winners.
Meltwater’s accompanying description of their information gathering process went as follows:
Meltwater used its social media monitoring tool Meltwater Buzz to track social
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