3 Twitter Browser Extensions for Better Social Management

By Corina Mackay
Published February 15, 2012

Do you have more than one Twitter account?

If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of.

Dashboard apps can help you keep tabs on various networks at once and update multiple accounts.

However, when you want an enhanced Twitter experience from your browser, these three free tools can help.

#1: Silver Bird

A feature-packed little extension, Silver

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5 Ways to Get Your Entire Company On Board With Social Media

By Marcus Sheridan
Published February 16, 2012

Is everyone supporting social media at your company?

Are you struggling to get the support you need?

And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

• In some cases, the CEO thinks the idea is frivolous.
• In others, management has their doubts.
• And in a large majority

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How Social Media Has Changed Customer Service

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Twitter Ads for Small Businesses: This Week in Social Media

By Cindy King
Published February 18, 2012

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Ads for Small Businesses: Twitter ads used to only be for the exclusive large advertisers, but not for much longer. Twitter has “partnered with American Express to make it easy for

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13 Tools to Simplify Your Social Media Marketing

By Cindy King
Published February 20, 2012

Are you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 tools to help you execute your social media strategy effectively.

#1: Crowdbooster

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6 Google+ Tips for Businesses

By Marc Pitman
Published February 21, 2012

Has your business set up a Google+ page?

Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates.

According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size.

There’s No Leap of

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10 Ways to Deal With Upset Customers Using Social Media

By Andy Sernovitz
Published February 22, 2012

How are you responding to upset customers?

No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth.

You know, those customers who are expressing their complaints on social media.

It just happens.

Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.

Remember: Negative word of mouth is an opportunity.

A great response strategy

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