A new trend in social advocacy: donating Twitter characters

Now you can donate your social capital too

You can donate clothes, canned goods, old eyeglasses and even your rusty ’87 Yugo to charity. Now a growing number of causes are urging donors to chip in their unused Twitter characters, too.

It works like this: send a tweet through special app, and any unused space is filled up with a public-service announcement like “Support injured servicemen and women” and a link to the charity.

Groups are using it to drum up support for RSS http://www.socialnomics.net/2012/05/10/a-new-trend-in-social-advocacy-donating-twitter-characters/

Bing & Facebook Declare War on Google with Social Search

By Erik Qualman | 16 mins ago

Bing announced today it is changing the search game. As discussed in my best selling book Socialnomics (2009) the ultimate winner between Google, Facebook, Microsoft, Amazon and Apple may hing on which company figures out social search.

Social Search: The New Frontier

Microsoft and Bing are going all in on social search and why not? Google has already defeated them on the traditional search front. As an investor in Facebook, Microsoft can do what Google cannot, integrate deeply with Facebook. I’ve been

Article source: RSS http://www.socialnomics.net/2012/05/10/bing-facebook-declare-war-on-google-with-social-search/

Top 20 Social Media IPOs = 50% Failure Rate

By Erik Qualman | 12 hours ago

1. Yandex (YNDX) -20.8% from its IPO Price

Yandex, a Russian search engine, raised $1.3 billion when it went public in May, making it the biggest social media IPO of the year.

2. Zynga (ZNGA) -5%

Zynga raised about $1 billion in its December IPO, but shares fell on the first day, leading some to question whether the social media IPO bubble had burst.

3. Renren (RENN) -76.4%

The so-called “Facebook of China” is way off its $14 IPO price.

Article source: RSS http://www.socialnomics.net/2012/05/10/top-20-social-media-ipos-50-failure-rate/

Social Mobile and Desktop Applications for the Digital Marketer

As social media sites continue to emerge as the basis of connectivity among marketers, so does the demand for fresh content. However, do you ever feel like it takes too much time to jump from site-to-site in order to update? Luckily, software developers are already one step ahead with their brilliant mobile and desktop applications.

Until recently, I’ve never been Pinterested, Get Gluey, Google Plusified, Spotified, Tumbly or Youtubed… On the other hand, I can say I’ve been an active Facebooker, Tweeter, Instagramer, and FourSquare-er. But really, who has time to

Article source: RSS http://www.socialnomics.net/2012/05/14/social-mobile-and-desktop-applications-for-the-digital-marketer/

Chatting up Influence with Dave Balter, CEO of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and talk about influence and how marketers can leverage it.

Dave defines influence as the “ability to motivate others to take an action.” He notes influence also incorporates elements of reach

Article source: RSS http://www.socialnomics.net/2012/05/15/chatting-up-influence-with-dave-balter-ceo-of-bzzagent/

Will Facebook One Day Go the Way of Beanie Babies and New Coke?

We all know over time that things come and go. That being said, could you imagine a world one day without Facebook?

When you add up the numbers, approximately 900 million people worldwide utilize Facebook, with the company’s Q1 revenue for 2012 alone more than $1 billion.

Impressive numbers to say the least, but of course the world had been around for centuries and centuries before Mark Zuckerberg and the social media giant became a part of our everyday fabric less than a decade ago. With that being the case, don’t just

Article source: RSS http://www.socialnomics.net/2012/05/15/will-facebook-one-day-go-the-way-of-beanie-babies-and-new-coke/

Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar

By Mike Lewis | 1 min ago

You’re a marketer. You spend countless hours measuring, analyzing and strategically planning ways to “build a better mousetrap.” If you think you know what’s going on inside your customers’ head, Liz Crawford will challenge you to think again. Liz Crawford, author and analyst, has over twenty years’ experience in brand management and consulting with a concentration in strategic innovation. We recently co-hosted a webinar with Liz, examining key concepts from her book The Shopper Economy: The New Way to

Article source: RSS http://www.socialnomics.net/2012/05/17/turning-customer-behavior-into-currency-key-insights-from-liz-crawford%E2%80%99s-educational-webinar/